Google’s newest update, Jagger, has webmasters, online businesses, and SEO companies shaking in their boots. Put Jagger together with Google’s recent Google Analytics, and it seems that search will soon see some sweeping changes that are here to stay.
Jagger is the latest of Google’s many updates to the way its search engine determines its rankings. With their three-phase update which lasted 3-4 weeks, Google has once again unleashed a threatening weapon against search engine optimizers (SEOs) across the globe. Most SEOs spend a great deal of time and money attempting to trick Google into thinking that their sites are more important and relevant than they really are, but Jagger presents a major snag to those plans.
The way SEOs go about their task is by swapping links, putting links on free directories, and buying cheap links. Rather than proving the sites’ pertinence or significance, these techniques only reveal that the site owners have made deals with other site owners in hopes of getting a reciprocal link, increased link volume, or income.
Google wants their search results to contain important and relevant sites. Consequently, they do not want their search results to contain sites that just appear to be relevant but, in reality, are not. To accomplish this, Google spends huge amounts of money and utilizes some of the world’s brightest mathematicians to create complex and highly effective algorithms to recognize sites that are trying to deceive them. This is exactly what Jagger is meant to do. It is supposed to adjust the rankings of these deceiving sites to better reflect their actual relevance and significance to the search.
This is clearly a cause for great concern and frustration for countless people who have spent hours upon hours figuring out new ways to increase rankings and revenues through methods that were effective in tricking Google.
Google Analytics was recently introduced to Web users, and could be a powerful complement to Jagger and subsequent updates of the same sort. Google’s recently introduced free Web analytics service, reports the usual site statistics, but integrated with Google AdWords, Google Analytics gives webmasters information on the ROI of their pay-per-click advertisements. This allows Google to have direct access to real statistics of their users’ sites.
This is important because it gives Google another means with which they can better assess and determine their rankings. Google Analytics and the new Jagger update give Google a very important foothold in their apparent quest to combine link and user popularity statistics to perfect their ranking system.
Sources:
http://www.sitepronews.com/archives
/2005/nov/23.html
http://www.webpronews.com/topnews/
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