According to eMarketer’s first-ever forecast on global digital and mobile ad revenues for major Internet companies, Google is set to nearly double its mobile ad revenue from $4.61 billion last year to $8.85 billion this year. If the company’s forecasts hold true, this would mean Google will claim 56.0 percent of the $15.82 billion in total worldwide mobile ad revenue in 2013.
Facebook is expected to be No. 2 with $2.04 billion (12.9 percent) in mobile ad revenue this year, while Pandora is expected to rake in about $400 million (2.5 percent). YP is expected to account for $380 million (2.4 percent) in mobile ad revenue in 2013, while Twitter is expected to account for $310 million (2.0 percent) in mobile ad revenue.
eMarketer notes that Google, Facebook and Twitter “account for a consolidating share of mobile advertising revenues worldwide,” while other players (e.g., YP, Pandora, Apple, Millennial Media) are seeing their shares decline.
According to the IDC, mobile ad spend is expected to rise 55-65 percent this year to finish at $7 billion in the U.S.
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