Google Loses and Bing-Powered Search Gains in August; ‘Facebook’ Dominates Search Terms
Google-powered search saw a month-over-month decline in market share in August, while Bing-powered search saw an increase, according to Compete. Meanwhile, separate data from Hitwise shows that “facebook” pervades the top search terms.
According to Compete, Google-powered search accounted for 68.3 percent of the market between Google and Bing in August, down 0.7 percentage points from its 69.0 percent share in July. This reflects a 3.4-point drop from its 71.7 percent share in August 2010.
Google-powered search is made up of Google (67.2 percent) and AOL (1.1 percent).
Bing-powered search had 31.7 percent of the market in August, up 0.7 points from its 31.0 percent share in July.
Bing-powered search is made up of Yahoo (16.7 percent) and Bing (15.0 percent).
When it comes to volume, Google-powered search handled 8.8 billion queries in August, down 1.9 percent from the 9.0 billion queries handled in July. However, this marked an 11.9 percent increase from the 7.9 billion queries handled last August.
Bing-powered search handled 4.1 billion queries in August, up 1.6 percent from the 4.0 billion queries handled in July. Bing saw its share of queries handled rise 7.3 percent month-over-month and 51.5 percent year-over-year. Meanwhile, Yahoo saw its share of queries handled drop 3.0 percent month-over-month and rise 18.2 percent year-over-year.
Separate data from Hitwise shows that “facebook” was the top overall search term for the four weeks ending Sept. 24, with 3.52 percent of search clicks. “Youtube” was second with 1.06 percent, followed by “facebook login” with 0.75 percent.
“Craigslist” was fourth with 0.58 percent, followed by “facebook.com” with 0.46 percent, “yahoo” with 0.38 percent, “www.facebook.com” with 0.29 percent, “mapquest” with 0.18 percent and “yahoo.com” with 0.16 percent.
According to Hitwise, Google was the top search engine by volume of searches during the four weeks ending Sept. 24, with 65.78 percent of searches. Yahoo was second with 15.48 percent, followed by Bing with 12.84 percent, Ask.com with 3.47 percent and AOL with 1.95 percent.
Google was the top Web brand in August with 176.2 million visitors, according to Nielsen. The search giant had a time per person of 1:47:42 (hh:mm:ss) during the month.
Facebook was second with 163.2 million visitors, while Yahoo was third with 149.1 million visitors. MSN/Windows Live/Bing followed with 134.4 million visitors.
YouTube, Microsoft, AOL Media Network, Wikipedia, Amazon and Apple rounded out the top 10 Web brands in August.
Sources:
http://blog.compete.com/2011/09/27/august-2011-us-search-market-share-report/
http://www.hitwise.com/us/datacenter/main/dashboard-10134.html
http://www.hitwise.com/us/datacenter/main/dashboard-23984.html
http://blog.nielsen.com/nielsenwire/online_mobile/august-2011-top-us-web-brands/
