Google Clears Last Hurdle in DoubleClick Acquisition

Posted on by Chief Marketer Staff

Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission. The U.S. government signed off on the deal in late 2007.

The purchase marks the end of a contentious period, during which a variety of interests protested the deal. Rivals claimed the acquisition would give Google unfair advantages, and privacy advocates claimed the combined tracking abilities of the two companies would lead to unwelcome amounts of information residing at Google.

In approving the merger, the European Commission indicated the focuses of the two companies were different enough that they could not be considered competitors, according to Reuters.

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