Girl Power: Females Consume More Mobile Content Than Males
According to Myxer’s most recent BoomBox report for April, female mobile users downloaded twice the amount of mobile entertainment content as their male counterparts.
To be more specific, females accounted for 4.5 million mobile entertainment downloads in April, or 67 percent of all such downloads. Males, on the other hand, accounted for 2.2 million downloads, or 33 percent of the total.
“This large disparity in downloads is due to two factors; 1.7 times as many females as males came to Myxer to download content in April, and each female that visited downloaded 17% more content than the average male,” according to Myxer, a mobile entertainment content provider.
While the average male mobile user downloaded about 7.5 pieces of content from the Myxer catalog in April, female users downloaded about 9 pieces of content, or 17 percent more than males did.
The study also looked at what types of smart phones each gender used. BlackBerry dominated for both genders.
Forty-three percent of male users on the Myxer platform used BlackBerry devices, while 23 percent used Android smart phones, 17 percent used iPhones, 8 percent used webOS-based devices, 7 percent used Windows Mobile devices and 2 percent used Symbian devices.
Forty-nine percent of female users used BlackBerry smart phones, while 18 percent used Android devices, 16 percent used iPhones, 8 percent used webOS devices, 7 percent used Windows Mobile phones and 2 percent used Symbian devices.
According to Myxer, the average male on an Android device downloaded 6 pieces of content from the company’s platform in April, compared to 7.6 pieces of content for females (21 percent more).
The average male on an iPhone downloaded 2.8 pieces of content, while females downloaded 3 pieces of content (6 percent more).
T-Mobile was the most “feminine” wireless carrier, with 62 percent of its users categorized as female and 38 percent as male in April.
Metro PCS followed with a 61/39 split, while Sprint, Cricket, Alltel and US Cellular also had 61/39 splits.
Virgin Mobile’s split was 60/40, while Verizon’s was 59/41, AT&T’s was 58/42, Boost Mobile’s was 54/46 and Nextel’s was 52/48.
“Looking at the gender breakdown across the more than 34 million users on Myxer’s platform, it’s apparent that female users are the ones driving mobile content downloads,” said Myk Willis, CEO of Myxer. His statement is probably a bit narrow considering the scope of Myxer’s business, but the point the data makes is clear.
Sources:</strong
http://boombox.myxer.com/monthly-reports/april-2010-girl-power/
