Gevalia Kaffe, Tarrytown, NY, has named Ryan Direct, Westport, CT, as its member retention marketing agency.
The agency will develop new ways to introduce products to existing members as well as encourage referrals. Elsie Wilfinger, the recently named vice president and group director of Ryan Direct, will be the team leader.
Gevalia is the mail order gourmet coffee and tea division of Kraft Foods Inc., Rye Brook, NY.
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