General Electric named Beth Comstock as senior vice president and chief marketing officer.
Comstock, 47, will oversee marketing, sales and communications. She was previously CMO from 2003 to 2005. During the past two years, she was president of integrated media at NBC Universal, overseeing ad sales, marketing, research and the company’s digital strategy.
Dan Henson, currently GE’s CMO, has been named president and CEOL of GE Capital Solutions.
Both appointments are effective on March 10.
In a related development, NBC Universal also announced a shift among executives in its digital, sales and research areas.
Salil Mehta, president of business operations, strategy and development, adds oversight of NBC Digital Media. Mike Pilot, president of sales and marketing, adds responsibility for the research department. Jeff Gaspin, president and COO of the Universal Television Group, takes interim responsibility to for iVillage.
Comstock previously had oversight for the areas added to those respective executives’ portfolios.
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