Gen Z, born between 1994 and 2010, ages 6 to 22 years old, are now in the bullseye of many marketers.
Gen Zs follow Millennials in age and are known for their widespread use of the Internet and their ease with technology. They are creatures of social media using the platforms for socializing and information. They are a special group, requiring a different approach from marketers.
At Advertising Week, marketers from Gatorade, GE, AwesomenessTV and NBCUniversal talked about how this group differs from Millennials and the strategies needed in marketing to Gen Z, comprising 23 million Americans.
Three key strategies came to light during a panel discussion that brands should keep in mind when reaching out to this audience. Read the article …
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