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| Hendrick Motorsports racer Brian Vickers will stand out in the No. 25 Garnier Fructis Chevrolet |
Garnier Fructis is stepping into motorsports for the very first time by sponsoring a car driven in the NASCAR Nextel Cup Series.
The multi-year deal features Garnier Fructis as a major associate sponsor of the No. 25 GMAC/Ditech.com Chevrolet driven by Brian Vickers.
Under the agreement, Vickers will serve as a spokesperson for Garnier Fructis haircare and styling products, owned by L’Oréal USA. His likeness will be featured in print advertising, at point-of-purchase and in-store displays, and throughout public relations campaigns and Internet initiatives.
Vickers and the No. 25 car will don the trademark bright green Garnier Fructis color scheme in two races; April 17 at Texas Motor Speedway and Aug. 7 at Indianapolis Motor Speedway.
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