By his own admission, Chris Sentz, Internet marketing specialist for Stanley Steemer, was until this year a novice when it came to email marketing. His company, which specializes in carpet and air-duct cleaning and water-damage restoration, didn’t even begin collecting email addresses until about a year and a half ago, and it only launched an enewsletter program in February.
But the sales that resulted from the debut issue of its newsletter paid for the company
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