In the coming year, AT&T plans to engage consumers with experiences through embracing flexibility, reevaluating measurement tactics, adopting new event technologies and personalizing the customer journey, according to a piece in Event Marketer.
In the coming year, AT&T plans to engage consumers with experiences through embracing flexibility, reevaluating measurement tactics, adopting new event technologies and personalizing the customer journey, according to a piece in Event Marketer.