Richard M. Reinhart, who founded list brokerage and management firm List Counsellors Inc., died Tuesday of cancer exacerbated by diabetes. He was 64, according to friend and colleague Dave Nussbaum.
Reinhart owned and operated List Counsellors of Allentown, NJ, for the past 15 years, according to The Press of Atlantic City. Before founding List Counsellors, he was president of the New Jersey Communications Advertising and Marketing Association. Reinhart was also a contributor to the direct marketing industry press.
Reinhart’s passions were varied: He spent 25 years as president of the Clam Shell Pitching Association in Cape May, NJ where he organized elaborate tournaments around a sport that involves tossing clam shells into a hole in the sand. He was also a disc jockey at Rockin’ Radio, an Internet music provider that specializes in oldies, deep cuts and b sides from the ’50s, ’60s and ’70s.
“To know him was to love him,” said Nussbaum, president of Direct Network, a North Brunswick, NJ-based direct response marketing agency. It was Reinhart who encouraged Nussbaum to start his own company. “He was the type of person that if you called him up with a problem, he would stop everything and help. A good soul. He would literally give a friend the shirt off of his back.”
Reinhart is survived by his wife Denise; daughters Stephanie and Brooke; sons Robert and Todd; a sister, Sue Kelly; and four grandchildren, Jake, Karley, Jack, and Luke, according to The Press of Atlantic City.
A memorial service was held on Sept. 16 at the Cape Island Baptist Church. Donations may be made in his memory to either the Cape Island Baptist Church, or to Cape May Stage, both in Cape May.
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