Former Universal Studios top marketer, Mark Mears, has been named chief marketing officer for The Cheesecake Factory, a new position.
Mears is in charge of branding, including the development and execution of marketing strategies to further build the firm’s brand and increase consumer awareness. He reports to David Overton, chairman and CEO.
The post took effect on July 14.
At Universal Studios Hollywood, a unit of NBC Universal, Mears had been senior vice president of marketing and sales overseeing brand positioning, including the development and implementation of all integrated marketing and sales generating activities for the theme park, studio tour, and the CityWalk restaurant, retail and entertainment complex (Promo, May 2008).
Before that, Mears was chief marketing officer at Blimpie International. He also held top-level marketing, advertising and promotion positions for brands including Pizza Hut and JCPenney, as well as agency experience with Bozell Worldwide, Leo Burnett and Euro RSCG Retail.
Mears is chairman emeritus of the Promotion Marketing Association.
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