While 2022 martech trends focused on customer centricity and an enhanced understanding of customer behavior and preferred communication channels, according to a piece in Multichannel Merchant, this year is about balancing the optimization of brand equity, the customer experience and the evolution of engagement. Check out these five trends in the martech space that marketers should keep up with, from AI-powered chatbots to hyper-personalization to an increased reliance on first-party data.
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