Five Deadly Sales Letter Mistakes

Posted on by Chief Marketer Staff

An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson. And just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters. So, dear readers, I present five deadly sales letter mistakes. Eliminate one or more of the common blunders described here and it’s a good bet your response rates will improve.

Mistake # 1

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