In a first, Amazon Shipping Boxes Promote “Minions” Movie

If you’ve received a package from Amazon lately, it’s likely bright yellow and plastered with cartoon characters from the upcoming summer "Minions" Movie 2015“Minions” movie, which is expected to be a blockbuster. You can thank the new partnership between Universal Pictures and Illumination Entertainment and Amazon.

The deal is reportedly a first for Amazon to allow any third party to take over its delivery boxes with marketing promotions. Here’s what you need to know.