Image Publishing is looking to collect at least $2 million in revenue this year from its cooperative mailings to small businesses, says company director Sunil Patel.
Along with its daily flagship program Welcome Business USA, the Los Angeles company mails Bizpak every two weeks to the same 3,000 to 5,000 firms it sources every day from county registrars in 32 major markets across the country.
Bizpak is a biweekly mailing which costs less than half that of Welcome Business USA, but has fewer side benefits (such as a Web site). The company has distributed the daily drop for the past seven years.
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