Fingerhut, a general merchandise marketer, has chosen Offermatica to provide live testing capabilities of its online campaigns.
Fingerhut will use the software to bring up the most relevant landing page offers as consumers initially surf to its http://www.fingerhut.com commerce site. The marketing services firm will also offer Fingerhut improved navigation and checkout processes, Fingerhut director of ecommerce Mike Sidders said in a statement.
Using Offermatica’s offerings, Fingerhut will be able to test and change key marketing elements such as forms, pricing and merchandising without expensive site redesign efforts.
Network
