Fingerhut Changes Name to Bluestem Brands

Posted on by Chief Marketer Staff

Fingerhut Direct Marketing Inc. has changed its corporate name to Bluestem Brands, Inc. The renaming of the company signifies the company’s progression from a catalog company to a multiple brand, multichannel retailer.

This name change comes on the heels of the company’s September launch of its commercial Web site Gettington.com.

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