Fingerhut Cos. Inc., Minnetonka, MN, acquired a 19.9% stake in Roxy Systems Inc., Boston, which markets digital technology such as satellite TV, digital wireless phone and dial-up Internet services, to consumers. Terms were not disclosed.
Fingerhut has been on a shopping spree for outfits like Roxy. Last year it made similar investments in PC Flowers and Gifts Inc., Freeshop.com and TheZone Network. In the last six months it also bought three traditional direct marketers.
As in these other deals, Fingerhut will provide Roxy with backroom operations including order processing, fulfillment, merchandise integration and database management as well as assisting with promotional advertising and marketing support.
Roxy has merchandising partnerships with major Internet sites, including Excite, Broadcast.com, CBS SportsLine, Yahoo and MSN Shopping. It also sells a select line of products through its own sites, http://www.roxy.com, http://pcscentral.com and http://www.satellite.com.
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