CoActive Marketing Group promoted James Ferguson to president of its Conventional Marketing Division.
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| James Ferguson |
He will oversee promotions work in the agency’s Cincinnati headquarters, where he is based, and its New York City, San Francisco, Indianapolis, Irvine, CA and Birmingham, AL, offices.
Ferguson had been senior VP-client services.
CoActive also hired Jim Harmon as VP-new business development and Donna Zaring as account director.
CoActive ranked No. 4 in the 2003 PROMO 100 with 2002 net revenues of $25.4 million. Clients include Procter & Gamble, Kikkoman International, The Scott’s Co., Fresh Express and Valvoline Co.
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