Facebook Was the Most Engaging Web Brand in September
According to the latest figures from Nielsen, Google remained the top Web brand by total unique visitors in the U.S. in September. However, Facebook remained the most engaging Web brand by time spent per person.
Google attracted 170.7 million unique visitors in the U.S. in September, down from 176.2 million in August. Its visitors each spent an average of 1:43:50 (hh:mm:ss) on its pages during September, down from 1:47:42 in August.
Facebook was second with 155.1 million unique visitors in September, down from 163.2 million in the previous month. These visitors each spent an average of 7:42:26 on its pages during September, down from 7:45:49 in August.
Yahoo followed with 145.8 million visitors in September, down from 149.1 million in August. Its visitors each spent an average of 2:06:32 on its pages in September, down from 2:12:08 in the prior month.
MSN/Windows Live/Bing was fourth with 128.8 million unique visitors in September, followed by YouTube with 124.0 million visitors, Microsoft with 93.8 million visitors, AOL Media Network with 87.8 million visitors, Wikipedia with 77.6 million visitors, Amazon with 72.0 million and Ask Search Network with 71.6 million visitors.
The only change to the top 10 rankings was the replacement of Apple (No. 10 in August) with the Ask Search Network.
According to Nielsen, 210.7 million Americans were active on the Internet in September, down 2.4 percent from the 215.8 million Americans who were active on the Internet in August. Nielsen also noted that 275.7 million Americans had Internet access in September, virtually unchanged from the figure observed in August.
The average U.S. Internet user in September had 64 sessions/visits, down from 66 in August. Each Internet user also visited 94 domains in September, down from 99 in August.
In September, the average Internet user viewed 2,905 Web pages and spent one minute on each Web page viewed. Also, the average user spent 28:20:24 online in September.
According to a separate report from comScore, online gambling, education and political news were the top-gaining site categories in September.
comScore also noted that Google Ad Network topped its Ad Focus ranking in September with a reach of 92.8 percent of online Americans. Yahoo Network Plus followed with a reach of 86.1 percent, while AOL Advertising reached 84.8 percent.
Sources:
http://blog.nielsen.com/nielsenwire/online_mobile/september-2011-top-us-web-brands/
http://blog.nielsen.com/nielsenwire/online_mobile/august-2011-top-us-web-brands/
