Holographic packaging can add shelf appeal and draw consumers' attention. The latest advances in film coating and manufacturing technology have opened the door for even more innovative opportunities for embossed holographic materials used in packaging.
“Manufacturers have the considerable challenge of capturing customer attention and maintaining or growing market share, so the eye-catching and creative appeal of holograms helps to meet these challenges by giving products a highly distinctive decorative edge over competitors,” says Glenn Wood of the International Hologram Manufacturers Association.
HERE ARE FOUR EXAMPLES:
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Colgate Palmolive/ Holographic Foil
The brand tucked its new line of Total and Whitening toothpaste on shelves among row after row of dozens of other brands. Aimed at the premium end of the market, holographic foil was incorporated into the packaging design as a means to reinforce the high quality values of the brand. (Vendor: UK-based API)
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Imperial Tobacco/ Hologram
This hologram was created featuring a starburst visual effect to ensure that the Lambert & Butler brand makes a statement at point-of-sale. (Vendor: API/API Laminates)
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Hasbro Games/ HoloPRISM
Holographic foil was used for boxes of Monopoly: The Disney Edition and other packaged games. (Vendor: Vacumet Corp.)
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Parker Bros./ Holographic Packaging
This concept for Trivial Pursuit 25th Anniversary Edition had previously been commended by the IHMA for its added value appeal for brand design and packaging. (Vendor: Vacumet)
Got a retail marketing tip to share? Contact Patricia Odell at [email protected]
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