Evian will push a facial spray and a new designer bottle as part of its sponsorship at the U.S. Open Tennis Tournament this year.
For the third year, U.S. tennis star James Blake will assume a starring role for Evian. This year, bottled water company is giving away 25,000 samples of a new Evian Brumisateur Facial Spray co-created with Blake. The facial spray will go on sale at New York metro area Duane Reade stores just prior to the start of the two-week tennis tourney in Flushing Meadow Park later this month.
Blake himself will be on hand to meet and greet fans at the Evian booth on Evian Day on Aug. 28. Visitors to the booth can enter a contest to win autographed memorabilia,a year’s supply of Evian Water or a week’s vacation to the Evian Royal Resort in Evian-les-Bains, which is also the source of its branded water.
Another new wrinkle at this year’s Open is an Evian designer bottle created by Christian Lacroix, which will be promoted at its booth and sold online as a collectible for $13.95 at www.ShopEvian.com.
Plenty of kiosks inside the Flushing Meadow venue will sell the water, although Evian declines to express its volume sales at the event in a ballpark figure. “We’re the official water of the Open, so we sell a lot of water,” said Jeff Caswell, vice president of marketing for Evian North America.
Evian signed a new five-year sponsorship deal with the United States Tennis Association this year, which enables it to exclusively distribute its water at seven U.S. Open Series, according to Caswell.
Network
