European Holiday Online Spending to Reach $71 Billion: Survey

Posted on October 29, 2007 by Chief Marketer Staff

Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.

For the full year, Forrester projects European online retail to grow 58% year over year.

In addition, the survey found that consumers in the U.K., Sweden, and Germany shop online far above the European average, with around 70% of Web users shopping online in those three countries. In Italy and Spain, the percentage of consumers making an online purchase is closer to 30%.

The forecast covers 17 Western European countries and 22 retail categories, and draws upon its European Consumer Technographics survey as well as data from the Interactive Media in Retail Group (IMRG) for the U.K.

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