Euro RSCG Worldwide has named James R. Heekin to the newly created position of president and COO.
Heekin will be responsible for worldwide operations and reports to Bob Schmetterer, chairman and CEO of Euro RSCG Worldwide, New York City.
Heekin, 54, takes the position Oct. 1. He will work from the New York City office.
Most recently, Heekin was chairman and CEO of McCann-Erickson WorldGroup and McCann-Erickson Worldwide.
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