BuzzLogic has named Eric Larsen as executive vice chairman of its board of directors. Larsen will play a significant day-to-day management role at BuzzLogic, and will be responsible for driving sales and revenue growth for the company.
BuzzLogic is a media company that identifies and analyzes online conversations.
Larsen is a former member of Young & Rubicam’s global partnership board. He joins BuzzLogic after serving as president of direct marketing agency Wunderman.
Larsen began his career at Apple, Inc., where he led the company’s North American customer communications unit; he then went on to become the VP of Gateway’s global client care organization, before being recruited away by Young & Rubicam. In 2005, he joined Active International as COO.
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