Equifax, the Atlanta-based information management firm, has formulated a strategic alliance with Alexandria, VA-based Privista (http://www.privista.com).
Equifax, along with financiers Warburg Pincus Equity Partners, Masada, 2M Technology Ventures and Vector Development LLC, are ponying up a combined $17 million in financing and services for the new Internet startup to develop and launch several consumer privacy products. Equifax is providing $7 million in services to the startup firm.
Later this year, Privista will release My Identity Guard, which will provide an early warning system that alerts consumers to identity theft and fraud; Opt Out Manager, which helps consumers eliminate unwanted e-mail; and My Credit Monitor, which will offer summarized credit reports and inform them as to how to improve their credit profile.
Network
