Xchange, Inc., formerly known as Exchange Applications, and Burlington, MA-based Epsilon have teamed to provide Xchange Dialogue as part of Epsilon’s marketing services offerings.
The National Geographic Society is the first client to sign on for the new offering, and plans to use it to plan, create, execute and measure its communication efforts with its members.
Epsilon will also include Xchange Dialogue in its Solution Lab, which demonstrates marketing automation software and platforms.
Separately, Boston-based Xchange has given its chief operating officer David McFarlane the additional title of president. McFarlane has been responsible for the company’s day-to-day operations during the past three years. Andrew Frawley continues to serve as its chairman and CEO.
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