Epsilon Buying DoubleClick E-mail

Posted on by Chief Marketer Staff

Alliance Data Systems Corp.

Epsilon Buying DoubleClick E-mail

Posted on by Chief Marketer Staff

Alliance Data Systems Corp. has announced that its Epsilon unit will acquire DoubleClick E-mail solutions for $90 million.

The deal will give Epsilon a stronger presence in the retail, travel, publishing and consumer-packaged-goods markets. It will also give Epsilon 400 more clients, such as J. Crew, Patagonia, Unilever and Proctor & Gamble.

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