Enliken Gives Web Users a Way to Sell Their Own Online Data
Enliken, a startup based in Seattle and Brooklyn, N.Y., is based on the premise that data is currency and people who create data should be able to monetize it. The company offers users downloadable software that tracks their online activity and gives them the opportunity to sell that data to advertisers. Users donate their proceeds to one of several selected independent charities while Enliken gets a 10 percent cut. The founders hope that users will eventually be able to exchange their information for perks, such as airline miles. Enliken expects the data gathered to be worth $1 per users per month. (NYTimes.com)
