Howard Johnson International, Parsippany, NJ, this spring makes hotel stays extra kid-friendly with the introduction of Crayola Kids Rooms. Courtesy of a promotional partnership between the hotel operator and Easton, PA-based Binney & Smith, the rooms will boast Crayola-branded easels, lamps, alarm clock radios, videocassette players, micro-fridges, and graphics-treated walls. Families booking the rooms will receive Crayola “Kids Go HoJo Fun Packs” upon check-in.
A growing number of hotels are attempting to make themselves more kid-friendly. Last fall, Embassy Suites, Memphis, TN, struck a three-year, $20 million marketing deal with New York City-based kid’s television network Nickelodeon (January PROMO).
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