Agencies

Email Segmentation Triples HealthyPet’s Click Rate

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When HealthyPet decided to segment its email database, it didn

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Data-Driven Thinking

Undermining Ourselves: How Advertising Keeps Getting Standards Wrong

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Programming

Scripps Isn’t Stopping Women’s Sports Investment

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Crisis Management

Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil

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