eLottery Inc., Norwalk, CT, plans to offer state lotteries access to an opt-in database of over 8 million lottery players. The players have been identified and registered through the sweepstakes site www.FreeLotto.com
eLottery and PlasmaNet Inc., FreeLotto.com’s parent company, have formed a joint venture with eLottery holding responsibility for marketing the database to state lotteries.
Lotteries that tap the database will be permitted to communicate through e-mail with those listed.
At the FreeLotto.com Web site its privacy statement reads, “If you agreed by clicking an opt in url to receive email from our marketing partners, we will share with them your e-mail address.”
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