Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
The WordStream Blog this week says that establishing trust through educating users in a way 
that showcases your solutions puts you in a position of an expert in your field and leverages the law of reciprocity.
The full post is available here, and suggests finding out what people want to know about your product or service, then building lead gen campaigns around those key topics.
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