Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to receive information on product offerings.
Advertisers display their personalized text message at the top of Egghead.com’s daily e-mail newsletter, which is linked to a Web page or order form. The program costs $40 per 1,000 names, including transmission of the message.
Network
