E-mail marketing practices will more integrated with data and event-driven this year to promote customer relationships as companies take steps to reduce non-targeted batched e-mail blasts, according ExactTarget, an Indianapolis-based e-mail software development firm that tracks emerging trends.
E-mail is becoming more integrated with Web-based analytics and customer relationship management strategies. Data will increasingly be used to trigger automated e-mail messages honed to be relevant on a one-to-one customer basis, ExactTarget said.
The number of e-mails from coming from salespeople and customer service representatives can be expected to increase, as will the number of companies that outsource e-mail programs in order to maintain more consistent control over content and comply with e-mail regulations, the company said.
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