E-Mail Resistance, DNC Woes Boost Mail’s Fortunes: Study

Spending on traditional direct mail is forecast to grow by 5.5% annually between 2003 and 2008, according to the Veronis Suhler Stevenson. This growth would boost spending from the $49.1 billion s in 2003 to $64.1 billion in 2008.

If these predictions hold, the medium