E-mail Patent Has Potential Wide-Ranging Effects
E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.
The technique allows corporate marketing departments to provide content so local resellers can send out e-mail that looks like it comes from the reseller, yet all aspects of it are controlled by the corporate marketing department.
An auto manufacturer, for example, could set up an e-mail newsletter with regional offers giving local dealers the ability to send it out with, say, coupons for oil changes.
Jordan Ayan, CEO of SubscriberMail, believes his technique is ripe for growth as companies increasingly aim to take control of what local agents do via e-mail.
For example, in the insurance industry, it is common for local insurance agents send their own e-mail via outlook, said Ayan.
