- In a recent study by the Direct Marketing Association’s E-mail Experience Council, just 16% of e-mail DMers gave those trying to opt out the choice of receiving messages less frequently. Forty-four percent offered no alternatives whatsoever.
- If you want to get the best results in transactional e-mail, make sure the from line contains your company name, rather than a person’s name, says usability expert Jakob Nielsen. And make sure the name is no longer than 20 to 25 characters so it doesn’t get truncated.
- Keep your subject lines meaningful to the transaction, says Nielsen. “Your order has shipped” is more relevant than “shipping information.”
Network
