Dunkin’ Donuts has named Frances Allen as brand marketing officer, a new company position.
In her new role, Allen is in charge of developing and executing Dunkin’ Donuts’ marketing strategies and initiatives, advertising and new product launches to fuel the brand’s worldwide growth. The position took effect June 4.
Allen’s appointment helps fill in the gap left by John Gilbert, Dunkin’ Donuts former vice president of marketing. Gilbert, who was responsible for the “American Runs on Dunkin’” campaign, left the company after more than three years to become executive vice president, chief marketing officer of TJX Co. (Promo Xtra, Jan. 26, 2007).
Allen, 44, joins Dunkin’ Donuts from Sony Ericsson Mobile Communications where she worked as vice president of marketing. During that time, she handled the company’s marketing strategy and implementation plans for the U.S. and Canada.
Prior to that, Allen worked at PepsiCo in a number of leadership roles. As vice president of innovation for Pepsi-Cola North America, she oversaw the creation of new products, new packaging, equipment and merchandising, and also helped direct the company’s strategy and programs for health and wellness. While at Frito-Lay, a division of PepsiCo, Allen worked as director of international advertising, handling the launch of the Lays, Doritos and Cheetos brands into new global markets.
The appointment comes as Dunkin’ Donuts plans to expand its business in new markets. The company said it would triple the number of its stores in the U.S. to 15,000 by 2020.
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