Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.
Chiefmartec.com’s Scott Brinker interviewed Dave, and got to the bottom of the challenges he 
faced when bringing the 173-year-old public company into the digital age. Dave explains how he organized his marketing team to tackle this transformation, and how marketing technology is integrated in his management structure.
Click here to see the full interview, which also covers the relationship between Dave’s team and the IT department, and how he handles agile marketing in such a fast-paced industry.
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