DraftWorldwide, Chicago, has appointed William (Bill) Gorski as senior executive vice president, director of direct marketing.
He will head up all of the agency’s direct marketing accounts, including General Motors, Sprint, DeVry University, Monster.com, H&R Block and healthcare accounts including Aventis.
Gorski had been executive vice president at e-Dialog in Boston. Before that, he had been vice president, director of integrated marketing at Digitas, also in Boston, where he was the relationship manager for the Xerox account.
He directed a team responsible for global online marketing strategy, media and advertising, integrated marketing campaigns in support of product groups, site development and infrastructure related to lead management and measurement.
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