Palo Alto, CA-based AltaVista has restructured its advertising agreement with online advertising company DoubleClick Inc., New York.
The contract, which was scheduled to expire on Dec. 31, 2001, has been reworked to allow AltaVista to begin to take over management of its site-specific ad sales, which had been handled by DoubleClick.
DoubleClick will continue to manage network ad sales for the company through 2004. AltaVista will use DoubleClick’s DART technology for its advertising purposes through 2004.
AltaVista’s media sales account for 5 percent of DoubleClick’s revenue, published reports said.
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