Internet advertising company DoubleClick Inc., New York, has acquired about 60% of the stock in Flashbase Inc., a company that offers services for the design and management of online sweepstakes. DoubleClick has agreed to acquire the remaining shares in mid June.
Financial terms of the deal were not disclosed.
Flashbase’s sweepstakes service also provide clients with the tools to launch targeted, permission-based e-mail campaigns to entrants as well as track response in real-time.
The service is available immediately at http://sweepstakes.doubleclick.net.
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