Omaha, NE-based infoUSA is reorganizing its Donnelley Marketing Division into eight industry-specific vertical groups. Donnelley Marketing will now be the vertical group that handles direct marketing. The president of this division will be Hans Vermandel.
The other groups will cover merchandising and manufacturing; financial services and insurance; telecommunications and utilities; technology; the catalog industry; list brokers and resellers; and customer relationship management. Each of the new groups will function as its own profit center and leverage infoUSA’s databases, according to a company statement.
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