Donnelley Marketing has created Consumer Spending Triggers, an information service that alerts to marketers as their customer reach significant life events.
The new service sends monthly updates to subscribers, letting them know when their customers have had a significant life change, such as a marriage, birth, home purchase or major wealth change.
“Major life events directly influence purchasing choices and behavior,” Michael Morreale, chief operating officer of Donnelley Marketing said in a statement. “Put simply, when people experience these events, they spend money.
Donnelley Marketing is a subsidiary of Omaha, NE-based infoUSA.
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