Donald Trump to Promote Namesake Fragrance
Just when you thought he had it all, Donald Trump will have a new fragrance for men named after none other than himself.
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| Donald Trump (l.) and William Lauder, president and CEO, The Esteé Lauder Cos |
In a deal with Esteé Lauder, The Donald will be the spokesperson for Donald Trump, The Fragrance. Federated Department Stores are the target of a November launch for the product, which will sell for $60 for a 3.4 ounce bottle.
Aramis and Designer Fragrances, a division of Esteé Lauder will create and market the fragrance.
Donald Trump has been on a roll. With the success of The Apprentice, he has signed a number of endorsement and other deals including one with American Express.
Last month, Hasbro Games said it was introducing Trump the Game, a high-stakes board game, where the winner can make millions of play dollars.
To kick off the launch, fans crowded into Trump Tower in New York City where Donald selected five participants to step into a money machine to grab as much “Trump” money as they could in 15 seconds. The contestant who grabbed the most cash won a trip to Trump’s Taj Mahal Resort in Atlantic City, NJ, complete with private roundtrip limousine transportation.
Retail displays are embedded with a motion-activated voice chip that calls out “You’re Fired” in a very Donald-like way when a shopper passes by. TV ads support.
