Coca-Cola has partnered with Domino’s Pizza to sample its Coca-Cola Zero beverage in a week-long event.
Through Dec. 23, every U.S. Domino’s customer who places an order will get one complimentary 20 ounce bottle of Coca-Cola Zero.
Coca-Cola launched the diet version of its flagship cola beverage last June in the U.S.
As part of the hype for the debut, Coca-Cola for the first time, offered the new product on eBay prior to the national launch, which was supported by an extensive marketing campaign including TV, radio, print, out-of-home, online activation and sampling.
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