In partnership with Radio Disney, DaimlerChrysler Dodge plans to give away a car with family road trip accessories via a sweeps supported by a $1 million promotion campaign.
The sweepstakes runs from now through May 11 and the campaign includes on-air promotions and segments, as well as a dedicated Web page at www.radiodisney.com.
Registered guests to the Radio Disney Web site can enter the sweeps online for a chance to win weekly prizes.
Six individual prizes, including $500 American Express credit cards, a portable DVD player complete with Disney DVDs, XM Satellite Radio with service for one year, a Schwinn bicycle, a Microsoft Xbox gaming system and games, and a cell phone with pre-paid service for one year. Prizes will be awarded on a weekly basis to individual winners. The grand-prize winner receives not only each weekly prize, but also the 2005 Dodge Grand Caravan.
PHD, Detroit, did the planning and media buying and BBDO, Detroit, was the account team.
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